Jacek Kall
Name: Kall
Surname: Jacek
Position: Professor
Department: Product Marketing
CONTACT DETAILS
HISTORY
(habilitation, Ph.D, masters, fellowships):
1996 – Ph.D. – “Advertising and sales promotion in building FMCG brands”
2005 – habilitation: “The identity of retailers’ brands”
AREA OF RESEARCH/EXPERTISE :
JEL CLASSIFICATION: ……………M3…………………………
See: http://www.aeaweb.org/journal/jel_class_system.php
selected (max. 10) publications (preferably in English):
- ‘Advertising’ (‘Reklama’, PWE Warszawa, 1994, 1998,2000)
- ‘Sales Promotion- How to Sell More’ (‘Promocja sprzedaży czyli jak sprzedać więcej’, Business Press Warszawa, 1995, 1999)
- ‘Strong Brand – Essence and Creation’ (‘Silna marka – Istota i kreowanie’, PWE Warszawa, 2001, 365 pages)
- ‘Product Management’ (‘Zarządzanie Produktem’, PWE Warszawa, 2002, co-author)
- ‘Brand Managament’ (‘Zarządzanie Marką’, Oficyna Ekonomiczna, Kraków 2006, co-author)
- ‘How to Build a Strong Brand from Scratch ?’ (‘Jak zbudować silną markę od podstaw?’, One Press, Gliwice 2006)
- ‘Brand Portfolio Management’ (‘Zarządzanie portfelem marek’, Wolters Kluwer Warsaw 2010, co-author).
Currently teaching courses/ programmes
- Marketing Communications
- Advertising Planning
- Brand Management