Richard Nicholls
Name: Richard
Surname: Nicholls
Position: Professor
Department: Department of Services Management
CONTACT DETAILS
HISTORY
(habilitation, Ph.D, masters, fellowships):
Habilitation degree awarded by Poznan University of Economics (2007);
specialisation: services management
topic: interactions between service customers
Ph. D. degree awarded by University of Warsaw (1997):
specialisation: service quality management
topic: HRM and quality management in banks
Master of Arts degree awarded by University of Oxford (1989):
subject: Philosophy, Politics and Economics
Current position: Professor at the Poznan University of Economics (PUE)
1996-2007: Lecturer at PUE
1993-1995: Visiting Lecturer at University of Nicholas Copernicus, Torun
AREA OF RESEARCH/EXPERTISE :
- Customer-to-customer relationships
- Management of services
- Services marketing
- Relationship marketing
- HRM in service organisations
JEL CLASSIFICATION: L8; L9; M1; M3; M5.
selected (max. 10) publications (preferably in English):
- Nicholls, R. (2010), “New directions for customer-to-customer interaction research”, Journal of Services Marketing, 24 (1): 87-97.
- Nicholls, R. (2009), “Customer-to-Customer Interaction (CCI) – a cross-cultural perspective”, in Altinay, L., Bowen, D. and Ekinci, Y. (eds.) Proceedings of The 4th International Conference on Services Management “Managing Services across Continents”, Oxford, England, May 2009: 540-545.
- Nicholls, R, (2009), “Researching Services using the Critical Incident Technique”, Service Management, 4, The University of Szczecin.
- Nicholls, R, (2007), “The service consumer as a co-producer: forms of participation”, Service Management, 1, 107-112, The University of Szczecin.
- Nicholls, R. (2005), Interactions Between Service Customers: Managing On-site Customer-to-Customer Interactions for Service Advantage, Poznan University of Economics Publishing House, 273 pp.
- Nicholls, R., (2003), “On-site customer-to-customer interaction: a classification system”, Proceedings of the AMA SERVSIG Services Research Conference, Reims, France, June 2003.
- Rogoziński, K. and Nicholls, R.F. (2000) \"Service Quality in a Transition Economy: Polish Experience\", Proceedings of The Seventh International Research Symposium On Service Quality (QUIS 7), Karlstad, Sweden, June 2000.
- Nicholls, R., (2000), “Managing Service Quality: customer:customer interaction (CCI)”, in Nieżurawski, L. (editor), Qualitäts – Management, Toruń: Wydawnictwo Uniwersytetu Mikołaja Kopernika: 77-91.
- Nicholls, R., (1995), “Quality Management in a Post-Socialist Society”, TQM (Total Quality Management), 7 (2), April: 5-12.
- Nicholls, R., (1992), “The Neglected Service Industries of Eastern Europe: some quantitative and qualitative aspects”, The International Journal of Service Industry Management, 3 (3): 46-61.
Recent research grants/ participation in international research projects:
- 2010- Statutory research grant for study into the impact of ageing society on services.
- 2007- Personal research grant for study into new research directions in customer-to-customer interaction
- 1998-2007 Personal research grant for study into the classification and management of customer-to-customer interaction.
Professional memberships
- British Sociology Association
- European Institute for Advanced Studies in Management (EIASM)
Currently teaching courses/ programmes
- Marketing and Management of Services
- Service Management – an interdisciplinary approach
- Relationship Marketing in Finance
- Customer-to-Customer Interaction
- International Marketing

